Plum

Founded in 2016 by Victor Trokoudes (ex-Wise), Plum simplifies personal finance by automating the tasks people find difficult or time-consuming. Through AI-driven technology, the platform enables effortless saving, empowered spending and accessible investing.

Today, Plum has helped over 2.5 million customers across Europe take greater control of their finances, with more than £7 billion saved through the app. The company was recognized in FT1000: Europe’s Fastest-Growing Companies 2025. Plum is headquartered in London, UK, with additional offices in Athens, Greece and Nicosia, Cyprus.